標題: What is SNS advertising operation [打印本頁] 作者: alive830@yogirt 時間: 2024-3-4 17:23 標題: What is SNS advertising operation Advertising on SNS is called programmatic advertising, and is characterized by the fact that the distribution location is not fixed and advertisers can operate it freely by changing text, images, etc. Therefore, the lower the number of impressions and conversions, the lower the advertising cost, and the higher the number of impressions and conversions, the higher the cost. There are three main types of advertising billing methods: CPC (Pay Per Click) A method where fees are charged based on the number of clicks. Prices range from 24 to 300 yen per click, depending on the platform. CPM (Pay per Impression) A method in which advertising fees vary depending on the number of times an ad is displayed.
A fee is charged for every 1000 impressions. The ave Laos Phone Number Data rage fee is 400 to 650 yen/1000 times. CPV (advertisement pay-per-view) A method in which a fee is charged when a user views an advertisement video. A guideline is 5 to 20 yen per playback. Depending on the platform, there are those that charge a fee for playing the video for a certain amount of time, and those that require the entire video to be played. It depends on which SNS you advertise on and the type of advertisement you use, but the average monthly advertising cost is around 300,000 to 500,000 yen. person If you nominate Yamaguchi, we are conducting a free improvement diagnosis.
Nominate Yamaguchi in the inquiry form Limited to 10 companies every month Consult now Types and characteristics of platforms when operating SNS advertisements If you want to manage SNS advertising, you must first know the differences between each platform. We will introduce the characteristics and advertising styles of six popular SNS in Japan. Instagram Instagram is a platform primarily for posting photos and videos. Initially, posting images was the main focus, but recently stories that disappear within 24 hours and reels of short videos tend to have higher impressions and reach. The difference with short videos on TiKTok is that Instagram tends to have a simpler, more formal format. Possible reasons for this include the fact that it is designed to be less likely to cause a stir compared to other SNSs, and that many people use it to view content they are interested in from the beginning, rather than casually viewing it.
