That’s why many businesses look for marketers

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Therefore, it is important to understand the technology and use some tools to see what they can do. Essentially, it’s important to have the skills to be able to take advantage of artificial intelligence. Marketers with experience in artificial intelligence are becoming increasingly popular. A survey we conducted of 277 marketers found that 64% were more likely to hire new employees with AI certifications than those without. From content ideation and generation to SEO and data analysis, AI is a useful skill for any digital marketer, so it’s worth upskilling or even taking an AI course to outperform your peers.

Important: Try the tips on ChatGPT to learn how to use it to armenia number dataset generate content ideas, view content gaps, and even create drafts. 6. Digital Marketing Skills – PPC While organic traffic can be effective, it takes longer to see an impact. In contrast, many companies use paid advertising because it gets results quickly and targets the right people to attract high-quality leads. with experience in PPC, also known as pay-per-click.

A PPC executive or specialist is responsible for: Keyword research Optimizing web and landing pages Bidding strategies Using conversion rate optimization techniques Tracking ad performance Copywriting While you won’t be responsible for PPC campaigns, it’s necessary to understand how they work and the impact they have on the customer journey. 7. Digital Marketing Skills – User Experience User experience is the key to success in digital marketing. It’s crucial to consider how your customers and prospects interact with your website or app, as this helps ensure their online experience is seamless and therefore engaging.