The battle for position

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Therefore pay attention to the font size division of the text into paragraphs and subheadings. Thanks to subheadings it will be easier not only to read but also to understand the content. It is also worth using bullet points and adding interesting graphics. The "heart" of the  world i.e. keywords Website positioning and optimization are basically impossible without properly selected keywords. They are the means to be found by users in the Google search engine.

We place them in many strategic places on the website. You should choose them carefully taking into account not only their popularity among a wide range of users but also among your target groups. The competitiveness of the photo retouching selected phrase is also important - if the websites of "giants" use it it is worth considering whether your website has a chance to win against them in the search results. Keywords must perfectly reflect the content of your website.



They cannot be too general or too detailed although the so-called long tail phrases – i.e. with a long tail quite descriptive. An example of a long tail phrase is "red maxi evening dress" (instead of "evening dress") or "the best Mexican restaurant in Gdańsk" (instead of simply "restaurant"). The issue of choosing keywords is of course very individual for each website its topic and business profile. Order an  audit today! If after reading the above tips you have doubts whether your website is properly optimized for positioning be sure to thoroughly analyze it. Your website can work for its own success and promote your company.