Not Diversifying Audiences While you want

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Even if the fee is only a few dollars. Offering free shipping on your Black Friday sales will help you bring customers all the way to the finish line for online sales. Free Gifts with Purchase Like a BOGO sale, a free gift can entice customers with the idea that they will be receiving more than what they paid for. A free gift can be a small item like a tote bag or toy or a more expensive gift like a bracelet or jewelry.


But no matter the size, they can help you drive shoppers to make a purchase they might not have made otherwise to avoid missing out on a gift. 2. Targeting the Wrong Customers A huge aspect of a successful Black Friday campaign France Phone Number Data is understanding who your customers are and marketing towards specific groups. While you might have a target audience for your products or services, during Black Friday your current customers are going to be people purchasing gifts for your ideal buyers. You’ll need to adjust your ad and targeting strategies to reach the right people.



And make sure you don’t let interested parties go unnoticed, as well as broaden your audience qualifications during ad campaigns so that your messaging is seen by a wider audience. THE ULTIMATE BUYER PERSONA GENERATOR 3. to work on retargeting your ads to actual buyers, not just your ideal buyers, during Black Friday, you also need to take the time to refine those ideal buyers and use data to update your buyer profiles. You can use geo-locating technology and exit data from any brick-and-mortar location to get a better snapshot of your customers to know who to include. 4. Not Planning Ahead One of the biggest Black Friday mistakes brands make is not planning ahead with enough time.