Analyze the competitive landscape with Semrush

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Trends Try for free → ADS illustration Creation of a competitive matrix When running any online campaign, you need to determine all of your go-to-market options. Using competitive analysis tools is a great way to identify how your competitors are performing online. Below you will find a series of competitive matrix tools to help you perform different types of competitive analysis. To put these tools to the test, we used Nike as an example.

Competitive matrix: Nike and its competitors Market Cambodia WhatsApp Number Data Explorer The Market Explorer tool is a great way to generate a growth quadrant to visualize the competitive landscape. Here is the growth quadrant for nike in France. The growth quadrant identifies four segments: Niche Players : These companies are generally players that may have less traffic than Nike but are growing. Game changers : Their site traffic is relatively low compared to Nike's but they are growing at a much faster rate. In this case, Jdsports and Intersport are perfect examples, as they have truly been game changers in the footwear industry over the last decade.



Leaders : these actors speak for themselves. Their traffic is actively growing and continues to increase. Incumbent players : These players have been present in the sector for some time. They have an established audience, but their traffic might decline over time. semrush growth quadrant Here are some ways to work with the Growth Quadrant Tool: Identify the game changers : Can these players divert traffic away from your business due to their rapid growth? Keep an eye on them and their online presence.