Netflix Every March 8th is the same thing

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The lesson here is that: each woman is a different human being. Don't put us in a bubble or try to sell us something universal. 4. Build relationships and understand the ailments of the female audience Being a woman is not easy at all. And the last thing we want is advertising trying to sell us fake prescriptions and unattainable bodies. Well-done advertising for women, today, is one that understands what it really means to be a woman. It is that brand that has empathy for the things and situations we go through every day. Let's go to the examples: FightLikeAGirl, de Always Always's FightLikeAGirl campaign touched on a very sensitive point: the idea of ​​doing things “like a girl” is an insult.

The campaign went viral and the brand began to be known USA WhatsApp Number Data for bringing that discussion to the forefront. Women saw themselves in the campaign. It is an incredible case with good storytelling and that relates to the ailments of its audience. Blood, de Body Form Who knew a campaign about menstruation could be so exciting? This showed strong, real women. No women dancing around, happy with life, while the birds sing along the way. MyBeauty de Dove Dove went viral with various campaigns and actions to show diverse bodies and faces to promote its products. My Beauty My Say is just one example of that.



What appeals to the public is normality: the women who see Dove campaigns are women who see our daily lives in the brand. It could be our friends and colleagues at work, not some unreal perfect beauty from Hollywood. For a March 8 without clichés, Netflix Every March 8th is the same thing. A thousand campaigns sprouting out there with flowers, roses, chocolates, exalting how women are incredible, delicate, tender. And we don't want any of that! Netflix showed very well how to do a different campaign on March 8 and we know that its brand also manages to escape those clichés, right? Advertising is improving (but we still have a long way to go) Did you see that marketing well done to women is not that difficult? We are improving, little by little, but there is still a way to go.