It is not mandatory but highly recommended

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Keywords have several types of matches (broad, phrase and exact) and depending on the type, both the cpc and the breadth of the search vary. 14. The ad in Google Ads. The expanded text ad (we recommend starting with this type) has a very simple and easy to understand structure: Title 1.


Where the keyword should appear, maximum of 30 characters Phone Number List   Title 2. Information that explains the product in a maximum of 30 characters Title 3.  Description 1 and Description 2. The most important part of the advertisement and its differentiating characteristics must appear in these lines, in a maximum of 90 characters each. For example, if your ad wants to show free shipping.



These lines should include callouts like “free shipping!” Route 1 and Route 2: they are shown after the url and after the “/” it is recommended to use the keywords. Display URL. Include a custom URL, configure your ad text to fit the landing page you want to send to. And so far all the steps to create your first campaign in Google Ads, click on go to the campaign and you will have successfully created your campaign. How to open or create an account in