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On the one hand, these are harmful to the brand image, and on the other hand, they are no longer enough (for a long time) to lure search engines. To stand out, you will need to focus on content with high added value : clear information, rich semantics in a neat style, a clear layout and multimedia content to enhance everything. Use keyword suggestion tools such as Google Keyword Planner to find out what interests your target.

Identify their expectations and the Email Data questions they ask, and answer them through regular, provided content. see your efforts rewarded! Whether it's technical factors or the quality of your content, it seems that SEO in 2021 will be more human than ever. The evolution of ranking algorithms is gradually taking us towards a total convergence between Internet users' expectations and search engine criteria ; a trend full of promise for the future of natural referencing! To start this year on the right foot, request your technical SEO audit now .



When it comes to searching online, Google comes to mind. Indeed, the latter sits in first position among the most used search engines and alone holds more than 90% of market share worldwide. However, between privacy issues and environmental impact, more and more Internet users are looking to find new ways to explore the web. To do this, here is a selection of 18 alternative search engines to Google that will help you discover the web in a new light.