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If you want the campaign to direct only to one URL you specify, e.g. a landing page, you must turn this setting off. Audience signals – This is my favorite aspect of optimizing a Performance Max campaign. This is the place where you can add keywords based on which your ad will appear. Unfortunately, we cannot check the search terms report. Similarly to Display campaigns, we can also indicate here that the ad should be displayed to users browsing the competition's websites, specifying their detailed interests and demographic data.

Negative words – The Performance Max campaign does not have a negative word feature per se, but it will not appear for negative words added in the account-wide settings. Let's just remember to carefully check what keywords we use in other campaigns so as not to accidentally exclude a slogan that is effective in other campaigns. Destination exclusion – we can also add placement, channel, website and category exclusions at the entire photo retouching account level. Auction analysis - the Performance Max campaign, like any other campaign, gives you insight into the visibility results of your campaign in relation to the campaigns of your competitors who are displayed for the same keywords as you.



Here you can check how changes in strategy affect the share of impressions of your ad. You will also see who appears as your competition. It's worth checking out competitors we don't know. If their services and product are different from yours, it may mean that you have selected some of the signals regarding your audience incorrectly. Component Analysis – Analyzing the status and performance of each component can help you optimize your advertising content. This information is visible in the Component Groups tab of the Performance Max campaign. Although the status is limited to a rather enigmatic statement such as low, good or highest quality, even thanks to this we know which elements we can modify.