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Choose short sentences Use concise, punchy phrases to convey a clear message within character limits. Need more inspiration? Check out our guide to the best email marketing examples. Avoid Duplicate Information Don’t settle for rewriting the subject line in the preview text. Use it to connect the subject and content of your email. If your subject line announces a sale, use preview text to highlight the specific deal e.g.,   off selected items  or hint at a promotional code. The main idea is to encourage recipients to open the email and discover more information. Always Test Test The best email marketing is the result of continuous finetuning, and testing is an important part of that.

Just like your subject lines, email 10 best gps tracker services in Bangladesh headers, and even buttons, your preview text can also be tested tested. Here are some tips to help you use test effectively Always test only one element for example, your preview text or subject line, rather than testing both in the same experiment Create two or more different options , each with a unique message or keyword. Split your audience into equal segments and assign a preview text variation to each segment. Track open rates, clickthrough rates, and other metrics to identify the best performers. Version Apply winning preview text to refine your approach and improve your email marketing Keep preview text short Shorter previews can enhance engagement and readability, especially on mobile devices.



Here's how to keep your preview text concise Limit the number of characters to  to ensure your message is clear across devices Choose punchy, short phrases that effectively communicate your intent Focus on the most engaging aspects of your email content Use punctuation sparingly and emojis they clutter up valuable space. Include key terms at the beginning. Placing necessary keywords at the beginning of the preview text can increase engagement. To do this, emphasize the main value proposition early on. For example, you can use  free shipping  or  exclusive tips  to emphasize the value of what you offer. Also, use action verbs to promote engagement, such as  discover ,   learn , or  save .