Provide customer service

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You must respond to every single request on Messenger to take advantage of the customer service that the company Facebook page provides. Messenger bots, human chats and Facebook groups offer many new opportunities in the way you communicate with customers and solve their problems.Recently, Facebook  has focused on making groups more conducive to relationships with brands . Places where your niche audience may be present, the people you are interested in reaching, without you having made any effort to bring them together.


Given Facebook's renewed focus on community Special Data discussions , hosting a group here gives you the chance to forge close relationships with your customers.Through Facebook groups, businesses have a direct line to their community to ask questions, gather information and provide support (thereby making your market research easier). Furthermore, in groups, the customers involved have the opportunity to help each other.When it comes to Messenger, customer service bots make it possible to disseminate information that customers would otherwise have had to search for themselves.For example, customers can receive order confirmations and shipping updates via Messenger. From there, it's easy for customers to request additional technical support should the need arise. This disproportionately increases the level of loyalty because.




Your company listens to me and supports me when I need it, so I will choose you again".Leverage the funnel of your business Facebook pageMany marketers don't want to accept that properly managing Facebook pages for businesses is a very powerful lever for their marketing strategy and allows them to be successful . This, as we have seen, although it has a clear and proven return at every stage of your funnel.Your audience is already there and your outreach capabilities are unprecedented, so the sooner you start building and optimizing communication on your professional Facebook page, the better.