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keywords will get the best results, focus on the information itself and how it is applied. When links are processed and ranked, the importance of synonyms, similar topics, and semantically similar searches increases significantly. Read also Mobile search results , This update was never given a name, although it changed the use of search in several ways, the primary focus being on pages that did not have corresponding mobile versions and overall site performance on mobile devices. There has been an important shift in
ranking priorities towards pages that are well adapted for viewing and working on mobile devices, and the improvement includes many aspects from the size and types of

content, to how well the content is displayed on the page, whether loading is not blocked by external files, etc. Even now, the performance of mobile versions of pages remains a rather serious issue for many sites. Rank Brain Continuing the fight against inappropriate and low-quality content, Google has also Phone Number Data focused a lot on user experience with this update. Rank Brain is a ranking system built on the principle of machine learning and analysis. The update is a Hummingbird add-on, designed to improve the quality of interpretation of user requests and their subsequent comparison with indexed pages, and evaluation by the RankBrain algorithm is one of the main factors behind effective



ranking in shaping search results. Medical This update primarily affects healthcare websites. The target audience for the new algorithm is much broader and includes any online resources containing information that can affect important aspects of users' lives. For example financial aspects, law, education, etc. The main signals that the update took into account to form the evaluation Your Money or Your Life YMYLand Expertise-Authority-Trust EAT), the involvement of experts from each industry and attribution have become part of the evaluation of page content since the launch of this algorithm. BERT The joint.