The Business ClinictionmunicationWhen it comes to communication,

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Thompson said.Behavioral analyticsWhen it comes to analyzing the behavior of customers and site visitors, analytics tool HotJar was a popular choice among marketers like Ciara Hautau, lead digital marketing strategist at technology consultancy Fueled, who said she uses it for heat mapping, surveying users, and tracking funnels on the site.HotJar heat mapImage source.

“It gives us great insights into where users are B2B Email List exiting, clicking, and scrolling,” she said.Or, as Julia Brolin of inbound marketing agency Leighton Interactive put it, “Want to get creepy and see how users are interacting with your website? This is the tool.”In addition to heatmaps and scrolling behavior, it also creates screen recordings to analyze.“As an agency, we use this for every single one of our clients.




she added. “It’s proven to be essential during website audits and helps us collect info when creating new website designs and nav.”Other options cited by marketers include site optimization tools like Crazy Egg, Clicky, Inspectlet, and Smartlook.The data from these tools provides comprehensive information about user behavior, which gives users “a behind-the-scenes look at how your website users interact with your online offering,” added Sarkis Hakopdjanian, director of strategy and principal for business and marketing consulting agency.