Steps to identify your market niche

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Market niche according to hobbies This market niche would classify users based on those activities they like to do, or the lifestyle they follow. Products aimed, for example, at people who like hiking, travelers, entrepreneurs, gamers... 6 And now you will say, yes, the theory is very simple but the practice... How can you identify an untapped market niche in such a complex world? Do not panic! Let's go step by step: Step 1: Analyze your company's capabilities There is no point in thinking about a niche strategy if you don't even know if your company will be able to carry it out.

So the first step will be to analyze the capabilities of your company and be aware of  Cambodia Phone Number Data what problems you can solve with the resources you have. It would be interesting then to start with a SWOT . Step 2: Segment your audience The time has come to identify the problems and needs of your target. You must segment your target audience and research it thoroughly. No, don't base yourself on the typical categories: demographic and geographic.




Learn from their psychology, their attitude towards life, their behaviors, etc. To do this, you can use surveys, dynamic focus groups, identify influencers in your sector, consult forums, etc. Step 3: Use tools to understand trends There are some tools that can help you when detecting a market niche , let's look at a couple of them: Google trends : which measures user interest in a specific term. Thus, you can study how a certain trend evolves over time and even predict the future.