AI content will force many people to seek

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It is necessary to build a marketing strategy to match this trend. Let’s look at each keyword to see what strategy is needed. 1. Identify search intent AI and machine learning will have a huge impact on SEO in 2024. Google will rely more on machine learning for more sophisticated algorithms and a deeper understanding of user intent. Therefore, the importance of identifying search intent to respond to semantic search will become more important. Semantic search is when a search engine goes beyond simple keyword matching to understand the user's intent and understand the meaning of the content to present search results.


Therefore, more emphasis will be placed on intent research to understand users’ search Cambodia Phone Number Data intentions. 2. Publishing content differentiated from AI-generated content (UGC) Advances in AI technology have made it easier to create content. AI-generated content will increase in the future. Therefore, content based on the user's direct experience will become important, differentiated from AI-generated content. In particular, given the addition of E (Experience) to EAT, which was the search quality evaluation standard, the importance of User Generated Content (UGC) based on actual experiences will increase. 3. Build content credibility as a subject matter expert (SME) In a similar vein to the content differentiation discussed earlier, the trustworthiness of content creators will become more important. Low-quality out expert opinions for trustworthy information. According to Google, among search quality evaluation criteria EEAT, 'Trustworthiness' (T) is the most important factor. Google Search Quality Evaluation Standard EEAT, Source.



Google Search Quality Evaluation Guide If it is difficult to build expertise internally, collaboration with external industry experts is necessary. In addition to blog posts, you should actively use webinars, podcasts, and social media to build trust. 4. Platform diversification The way we search for information is constantly changing. The first step in a user's search journey may not be Google or Naver. Users often search and explore information on various platforms such as TikTok, YouTube, and Pinterest. Therefore, you must prepare to create content and communicate with users for various platforms other than Google. You need to optimize your brand visibility on platforms other than Google. 5. Strengthening content types such as videos We need to diversify not only platforms but also content formats.