Can illustrate how your audience is engaging with your site and how the design

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Action. Test specific calls-to-action such as “Download your report” and “Request Access” to provide more context and inspire action. Campaign targeting errors: Similar to the above, driving users who have no interest in your offering means wasting money faster than you realize. Split testing CTAs, page design and the copy on the page is highly effective in identifying the best page layouts to drive conversions.


For example, Marissa Mayer famously split tested 40 shades of blue Benin WhatsApp Number to get just the right color for hyperlinked text. Uber’s current AdWords landing page for new drivers has also been tested extensively, from the right form fields to the CTA: uber ppc While this method of optimization can be practical, sometimes the results are marginal. Therefore, you may want to consider a complete redesign of your landing page, taking the entire journey into consideration. While analyzing why the winning variation performed better, it’s important to understand the behavior of your users. What is it that compels your users to act? Is it the value proposition, or perhaps the UX of your new landing page? This understanding will lead to breakthroughs in other areas of your marketing.



If you want users to perform a specific action, it’s sensible to strip back distractions and alternative options and to point them very directly at a single CTA. For an example of clarity of purpose, look at Google’s homepage (below) and then compare it to what’s on offer at Yahoo.com. It’s also crucial to match your messaging to the interests and expectations of your audience. Speak to them in their language. google vs. yahoo Products like Optimizely, Hotjar and Convert.com make A/B testing easy, and include tools to make edits to your pages on the fly without the need of a front-end designer. Meanwhile, heatmapping tools like CrazyEgg (indicating where users are clicking on your pages.