We Trust Market Research

IndiaPhonelist

Market research can be inherently flawed if it is not conducted correctly or does not use metrics useful to answer the essential questions There are several ways of determining if the market research is trustworthy or not A report may not define its methodologies use the wrong ones or do something wrong with the research Some reports may provide statistics and data results but do not indicate how those numbers were reached Other reports might use surveys where focus groups would have been more relevant or vice versa

Another issue could be that the sample size was not large enough or did not reflect the target audience For instance if a company needs to find out if a product will perform well in a specific state in the US and if the sample group India Phone Number contains an equal number from each area of the US the focus group or survey will not answer the question A more effective approach would be to have half of the participants from the area being tested and a control group made of participants from other regions This use of a marketing research sample might result in a more accurate picture



Other problems with methodology could arise if members of focus groups seem easily influenced by the majority opinion or if compensation is given in such a way as to affect the feedback provided by participants Information could be missing or insufficient This could be due to poor communication before researching what information should be given or point to a problem with the research The fuller the picture created the clearer idea a company has of the market and industry and incomplete information is like a puzzle with a piece missing If the missing information is primary it can be hard to retrieve it since a focus group cant easily be replicated.