We take one step further by understanding mailboxing

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sight, hearing and taste. In this post we detail one of the direct marketing actions that we like the most, and that with professional methodology, objectives, good segmentation, UPS (unique selling proposition) and CTA (call to action) or call to the action; You will be able to obtain results that directly impact sales and therefore the bottom line of your brand or company. You sign up? What is smart mailing? As we like to do at LCMK , the first thing is to clarify the term. If we go to the Royal Academy of the Spanish Language, buzoneo is: “the massive sending of personalized correspondence carried out by a company or an institution and the distribution of propaganda through private mailboxes” Coming from the Anglicism mailing, it includes both meanings.

If we go to the advertising world,  as: “the action of placing advertising propaganda in Phone Number Data the mailboxes of people defined as potential targets” We agree? Yes but no, because that definition does not reflect current reality. The world of mailboxing, like all marketing tools, has evolved considerably, adapting to the current environment and, above all, to the client. The biggest change and what makes it a valid marketing option is the possibility of optimizing campaigns as well as monitoring them thanks to the implementation of technology. So we no longer talk about mailboxing but rather smart mailboxing or geomailbox.



Objectives of smart mailboxing The objectives that any intelligent mailing action must pursue must be: – Let the customer be the center around which the entire direct marketing strategy pivots. If you don't read it, open it, taste it or listen to it, we will have failed. Therefore, it is necessary to ask yourself: what do you want, what do you need and what do I offer you as a brand? – Establish solid and lasting relationships with potential clients through offline and online Inbound Marketing techniques. A commercial information brochure is no longer enough, communication must be established.