Social Media as a Tool for Crisis Management and Brand Reputation

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Average rating. As with Google Maps, the average evaluation of the first three positions of the Local Pack on computer does not agree with the position. The second position had the highest average score. Note, however, that the three positions once again have an evaluation greater than 4.1. Local pack (computer), average rating On desktop, the average number of reviews for Local Pack businesses is not correlated with their position. Indeed, listings in second place have the lowe France Telegram Number Data age number of reviews, although they also have the highest average rating. Local pack (computer), average number of reviews This is not the case for the median number of reviews. On the contrary, the median number of reviews corresponds closely to position, with listings in the first position having the highest median number of reviews, followed by listings in the second and third positions. Local pack (computer), average number of reviews So why this difference?  Some categories (especially food and restaurants) generate many more reviews than others.   This creates outliers that can skew the data. For these situations, the median is a little more reliable. Based on the median number of reviews, we can infer that the number of reviews does indeed impact the performance of your Local Pack on desktop, especially if your average review is above 4.1. Promote your business to everyone, everywhere Try local SEO! → ADS illustration Review analysis We also analyzed the rationales for the reviews that appear in the Local Pack results. Avis, pack local “They provide the best flowers in delivery and have no competition.” The majority of them had a neutral tone (60%), that is to say they shared the nature of their experience .