does creating outbound links matter in SEO

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What internal links do for SEO is that it helps search engines find and understand the value, relevance, and relationship between your web pages. On the other hand, external links or outbound links are hyperlinks that point from your website to an article on a third-party website. Every time you link to another website altogether, it is an external link. I’m guessing your next question here is,  Some SEO specialists agree it matters in SEO, while some don’t. In any case, how I decide is if it helps the reader know more about the topic or the content that I wrote, I will link out for sure.

Every external link included in our content is meant to cite relevant and authoritative sources. Consequently, these links let my readers learn more about the topic deeply. In addition, it also gives me the opportunity to build some CY Lists expertise and authority to the content I wrote as well. An experiment done by Reboot Online showed how external links can help improve your website’s ranking.




Their study concludes that “outgoing relevant links to authoritative sites are considered in the algorithms and do have a positive impact on rankings.” To learn more about their updated study in-depth, you can read about it here. What this study and my personal experience concludes is that linking to sites with good contextual authority has a positive impact on your content’s rankings when done correctly. It helps send trust signals to Google. But why do you need to occasionally check your hyperlinks? Remember, we create content for people. If someone clicks on a link and receives an error message, they are more likely to leave the site.