Them and allows us to better understand their

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So many elements that work in favor of an SEA strategy integrating Microsoft Ads. Specific targeting of Internet users When it comes to digital advertising, targeting is an essential pillar of performance . On this point, Microsoft Advertising does not do things by halves the agency relies on a targeting solution which uses artificial intelligence to better understand search intentions, and whose knowledge is reinforced thanks to the data collected via tools from the Microsoft ecosystem (Outlook, Skype, LinkedIn, etc.

As for advertisers, they have the possibility of refining advertising targeting by playing with a large number of parametersdemographics, geographical area, type of device used, etc. Lower advertising costs Finally, given the lower BTB Directory popularity of Microsoft Ads compared to Google Ads, the cost of advertising campaigns remains reasonable . Due to limited competition around keywords, the CPC is necessarily lower, which allows you to benefit from a more accessible cost per acquisition. Consequently, advertisers have the choice of investing smaller amounts in strategic keywords, or of spreading their advertising budget across a wide selection of queries.

Microsoft Ads thus allow companies to launch paid SEO campaigns even though they could not necessarily do so on Google where the costs are much higher. How to launch your first campaign via Microsoft Advertising? Are you convinced, and ready to launch your first Microsoft Ads campaign? Here are the steps to follow to create a campaign and an ad group on Microsoft's advertising network. . Create an account and configure your campaign The first thing to do is to create an account on theMicrosoft Advertising platform, then log in.