TikTok with this post But then, aren't paid impressions equal to paid reach

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Viral : Like reach, viral impressions are those produced through interactions between users of the platform. We recommend these materials to complement your reading! 31 essential metrics for any Digital Marketing strategy What are key performance indicators and how to use them? Learn how to promote your brand on TikTok with this post But then, aren't paid impressions equal to paid reach? Here it is necessary to be very careful not to confuse both concepts, since when an ad is shown, an impression will be produced when the ad is displayed on the screen but it does not take into account the user who has seen it. What does this mean? Well, impressions count ads, on many platforms, that can appear to the user behind a window and when the person leaves the site.

For this reason, it is important to analyze this metric very Telegram Number Data carefully and find the "viewed impressions" that count those that are displayed in the foreground on the device. Importance of these metrics in social networks ADVERTISEMENT Why is it so important to measure reach or impressions? It is the question that many ask. One of the main objectives of using platforms like these is to create an audience or a community around a person, a brand or a company. In that sense, the scope will provide a clear perspective of the results obtained and whether the strategies are giving positive results.



In short, they will allow us to understand data about the engagement generated by the people who follow or discover the account and, also, the number of eyes that have been able to impact the publications. Likewise, impressions make it easier to understand the influence generated by the brand on social networks . For example, a post published on Instagram with many impressions is a clear sign that it was accepted by users and that it resonated with the audience. Differences between both with examples As we know that perhaps you are still not completely clear about these concepts, we will differentiate them using practical examples on social networks that you can "land" more easily in your head.