What is the goal of the content

PrisilaSH

This is reflected in the objectives acquisition of contacts, level of satisfaction and engagement among recipients, quality of user experience, return on investments in the production and promotion of content. Following these clarifications, it is possible to continue examining the trends, thanks to the survey conducted by the MailUp Email Marketing Statistical Observatory. Within the edition, further data emerges that must make companies' marketing departments reflect. Download our guide now to discover all the Email marketing trends and statistics for ! The three email marketing evaluation metrics email marketing The experts at the MailUp Statistical Observatory took three metrics into consideration in particular uOR Unique Open Rate it is necessary to refer to the number of unique openings by the same user; uCTR Unique Click through Rate refers to the number of unique clicks from the same user.

CTOR Click through Open Rate consists of the ratio between the
number of unique clicks and unique openings. You might be interested in "Email Marketing the key development factors for " Analysis of email opening data and new privacy provisions email marketing There are various aspects capable of modifying the uOR values . With reference to smartphones, for example, it happens more and more often that users open their inbox without reading the received messages. A behavior which, in fact, generates involuntary openings, influencing the evaluation of the effectiveness of the messages. Not only that the openings are not counted by.



The detectors in the case of sending textual emails or when the emails themselves contain images inserted directly into the template embedded . Not to mention that many email clients activate automatic image upload blocking by default. As if that weren't enough, to further complicate the analyses, from September the restrictions provided by Apple's Mail Privacy Protection following the iOS update have been added . You might be interested in "Evolution of privacy law integrated approach and business challenges" This means that senders are no longer allowed to use invisible pixels to determine when the recipient opens a message.