Map promotion in 2024: a complete guide for business

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Modern technologies have made geolocation services an integral part of marketing strategies. In 2024, promotion on the maps became one of the most effective methods of attracting local customers. The use of cards (Yandex.Captes, Google Maps, 2GIS) allows the business to attract customers, form a reputation and manage feedback. In this guide, we will consider in detail how to organize effective promotion on the cards and get the maximum results for business.
The importance of local promotion on maps
The main advantages for business

    Attracting customers near shopify website design  you: Maps allow people to quickly find companies nearby, which is especially important for restaurants, shops, beauty salons and other local services.
    Increased trust in the brand: Having a company on high-rated and positive reviews helps to build confidence.
    Reputation management : Operational work with reviews and responses to them allows you to control the perception of the brand.



How Geolocation Services Affect SEO
The promotion on the maps supports SEO efforts, improving local visibility in search engines. The cards link to the company’s website by adding authority and improving rankings in local search results.
Effective strategies for promotion on maps
1. Creation and optimization of the company profile
To increase the chances of attracting customers, the company profile should be complete and relevant.

    Fill in all data : Address, opening hours, phone and description of services.
    Add quality photos: High quality images improve the impression of the company.
    Specify keywords : Keywords suitable for your niche will help users find your business.

2. Collection and management of reviews
Reviews play a crucial role in customer decision-making.

    Motivate customers to leave feedback: Make sure every customer knows that he can leave a review.
    Regularly respond to reviews : This not only helps to strengthen trust, but also increases the rating.
    Processing of negative reviews : Surgant response to negative reviews will help smooth out unpleasant impressions.