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Taylor Swift built a personal brand that resonates with so many, and stay so popular in the face of constant cultural shifts and industry changes? In short, she studies her fans intensely. Taylor Swift creates a continual feedback loop between herself and her fans. Working with her team, the pop star adds a personable human touch to the marketing mix: through using data-driven trend-based insights to create musical arrangements, video content, and engaging social media campaigns that appeal to a wealth of audience segments. Leveraging user-generated content UCG to her brand-boosting advantage, Swift keeps a close connection to her fans,

gathering the deep level of insight required to move with the changes while maintaining maximum levels of engagement. Here are three striking examples of Taylor Swift paying close attention to her fans and going that extra B2B Email List mile: Taylor Swift visiting a fan in hospital and playing air hockey with them to boost their spirits Writing a check for $, to help a fan struggling with their student debt Inviting her fans to dance in her wildly popular ‘Shake It Off’ video dmi video thumbnail Join for FREE to access this video These well-placed acts of authentic fan engagement, coupled with the fact that Swift frequently comments on and shares fan content is one of the biggest drivers of the superstar’s enduring brand success. Lesson: Engage with your audience regularly and use those interactions to guide your branding and



marketing decisions. Read our guide to four great examples of user-generated content for inspiration on keeping your brand fresh and relevant through audience interaction. . Place value in the right collaborations & partnerships During her epic career, Taylor Swift has indulged in many musical collaborations that have helped her push the creative envelope while reaching previously unexplored audiences. Much like traditional brand partnerships, musical collaborations are cross-promotional, empowering both audiences to expand their brand reach beyond their existing genre or fanbase. dmi video thumbnail Join for FREE to access this video The versatile artist has embarked on an eclectic mix of musical partnerships, from Snow Patrol’s Gary .