Let's stick with the recipes

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This is “rewarded” by displaying this data more prominently in search results. Difference: Rich Result, Rich Snippet and Rich Card? The generic term for an advanced search result is “Rich Result”. If this is an extension of the normal snippet (consisting of title and description), for example with images, price information, review stars, etc., it is called a “rich snippet”. If the rich result looks like a card (for example when you are surfing on mobile), it is called a “rich card”: example rich card vs rich snippet Rich Card (left, mobile) versus Rich Snippet (right, desktop) Better presentation – Rich Snippets & Rich Cards If Google enhances your search result with additional information.


does not just show the title and description - then this is called a “rich result”, i.e. an enriched search result. The most well-known rich snippet is the star rating displayed: example rating stars The rating stars in the SERPs are one of the most Special Data well-known rich snippets. Here you can see the corresponding information in the structured data that leads to the display of the asterisks: example aggregate rating This data leads to the display of the rich snippet. In this case, Google receives the reviews from the footer of the website: Footer tiierisch.de The reviews are included in the footer of tiierisch.de. There the reviews are provided with the structured data, which can be seen in the source code: More visitors.



If your search result stands out because of a rich result in the list of snippets, it will usually be clicked more frequently than before. With the same number of impressions, you will receive more visitors – and, above all, more relevant ones. More relevant because they can better classify your page before clicking. The user searches for “mustard salad dressings” and gets different results. Depending on which criteria are important to him, he is more likely to click on one or the other. Is it about the number of calories, the preparation time or the ratings? example two recipe snippets Which recipe would you click? By the way: According to a case study.